At the time, tennis was gaining popularity as a sport and lifestyle, and Tacchini saw an opportunity to combine fashion and function in sportswear, infusing his personal experience into the brand.

Sergio Tacchini's innovative designs and attention to detail quickly gained recognition in the tennis world. He became known for introducing bold colours, innovative fabrics, and stylish cuts to tennis apparel, departing from the traditional all-white attire of the era.

Beyond the confines of the court, the brand became a lifestyle choice. The sleek lines and vibrant colours of Sergio Tacchini's designs transcended sportswear, making a statement in casual settings and street fashion.

Sergio Tacchini's impact on tennis fashion cannot be overstated. He played a pivotal role in modernising the sport's attire, making it functional and fashionable. Vibrant colours and distinctive logo placement characterised the brand's designs - a stylised 'ST' which became iconic in the tennis world.

The brand's iconic clothing, including tracksuits, polo shirts, and tennis dresses, became synonymous with tennis fashion in the 1970s and 1980s. Tennis stars and enthusiasts alike embraced Sergio Tacchini's stylish and comfortable sportswear.

Several top tennis athletes have donned Sergio Tacchini throughout the years, cementing the brand's reputation for style and performance.

One of the most recognisable figures to wear, Sergio Tacchini, is John McEnroe, the American tennis superstar known for his fiery temper and exceptional skill. McEnroe's partnership with Sergio Tacchini contributed to the brand's worldwide recognition.

Other tennis greats closely associated with Sergio Tacchini are Jimmy Connors and Martina Navratilova, Martina Hingis, Pete Sampras, Vitas Gerulaitis and Pat Cash. All these players helped cement the brand's reputation for quality and style, showcasing the versatility of Sergio Tacchini's designs on different playing styles.

In 2009, Novak Djokovic signed a deal with Sergio Tacchini, going on to win the Australian Open for the second time and Wimbledon in 2011 in their clothing. The two, however, parted ways in 2012.