Elevate Your Game, Nashville Style

Meet 40-Love Tennis, a brand born from the energy of Nashville’s courts and the creative spark of two women who know the city inside and out. Founders Lauren Hocker and Lacey Keally spent years shaping Nashville’s luxury media and fashion scene before turning their sights to the sport they love. After countless matches in local USTA and NALTA leagues, they noticed something missing: tennis wear designed specifically for dynamic women like themselves.

So, they set out to change that. Partnering with childhood friend and designer Siriwan Gayle, known for her innovative approach and sharp eye for detail, they transformed their collective experience into a line of tennis apparel that truly delivers, effortlessly blending function, style, and comfort.

Each piece is crafted for real women: those who juggle busy lives, appreciate modern style, and want to feel comfortable both on and off the court. Thoughtful details, high-quality materials, and a Nashville spirit are woven into every design.

For 40-Love, it’s never just about the match, it’s about celebrating the everyday athlete in all of us. Step onto the court with confidence and join a community of women changing the game, one serve at a time.

Browse our collection and discover tennis apparel made for you. Play bold. Play comfortable. Play 40-Love.