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MAGGIA

THE CULTURAL SIGNIFCANCE
OF MAGGIA

Maggia is a renowned brand, particularly in tennis, boasting partnerships with some of the sport's greats. The impact that Maggia has had in terms of fashion, sustainability and innovation is something worth shouting about. So that’s exactly what we’re doing.

Stars of the tennis world, such as John Newcombe, Vitas Gerulaitis and Billie Jean King, all sported Maggia whilst competing for titles in the '70s and '80s when they were contracted with the brand. These garments consisted of polos, skirts and shorts.

The History
of Maggia
From Maggia Valley to Pettinengo and beyond
A sheep-farming family headed to Pettinengo from the Swiss Maggia Valley, where their family name ‘Maggia’ originated.
The History
of Maggia
From Maggia Valley to Pettinengo and beyond
A sheep-farming family headed to Pettinengo from the Swiss Maggia Valley, where their family name ‘Maggia’ originated.
The History
of Maggia
From Maggia Valley to Pettinengo and beyond
A sheep-farming family headed to Pettinengo from the Swiss Maggia Valley, where their family name ‘Maggia’ originated.
Maggia History
Who created Maggia?

Francesco Maggia played a vital role in the family business, especially in the early days. He was a knot and cloth worker and a wool merchant. The latter is now called a modern surveyor.

Now it is Cornelio’s son Umberto that produces Maggia’s fabrics. These are sold to brands worldwide, including in Italy. As innovative as ever, Umberto’s production departments are filled with cutting-edge technology.

The Maggia brand is now in its ninth generation, with Umberto’s son Ludovico joining the business as a product manager.

Who
created
Maggia?

Francesco Maggia played a vital role in the family business, especially in the early days. He was a knot and cloth worker and a wool merchant. The latter is now called a modern surveyor.

Now it is Cornelio’s son Umberto that produces Maggia’s fabrics. These are sold to brands worldwide, including in Italy. As innovative as ever, Umberto’s production departments are filled with cutting-edge technology.

The Maggia brand is now in its ninth generation, with Umberto’s son Ludovico joining the business as a product manager.

Who
created
Maggia?

Francesco Maggia played a vital role in the family business, especially in the early days. He was a knot and cloth worker and a wool merchant. The latter is now called a modern surveyor.

Now it is Cornelio’s son Umberto that produces Maggia’s fabrics. These are sold to brands worldwide, including in Italy. As innovative as ever, Umberto’s production departments are filled with cutting-edge technology.

The Maggia brand is now in its ninth generation, with Umberto’s son Ludovico joining the business as a product manager.

Who Created Maggia

How was Maggia
tennis clothing created?

Old knitting and manufacturing techniques were replaced by ‘revolutionary’ weaving looms and carding machines. Francesco owned numerous knitting machines and purchased a carding machine from France.

He took over the business when he was just 13 and proved his entrepreneurial spirit by purchasing a steam engine machine from Switzerland. It is believed to be the first one set up in Biella.

Around 1830, he bought two knitting handlooms which aided the production of the Pettinengo sweater. Fast forward a couple of years, and his son Eusebio began working with him. Together they founded the business name, ’Francesco Maggia and Son’, a title that lasted over a century!

In 1916, Francesco purchased a factory in Occhieppo Superiore from the Vigna brothers, expanding their operations.

Back in Pettinengo, the family had access to a local wool supply and knitting took over from cloth processing. Sticking to the ways of local peers, their focus was on pasturing and wool processing.

Impact on Maggia
from WW1

Following Eusebio’s death during the war, his son Cornelio continued the ancient knitting tradition within the Maggia family.

The Italian Army was one of the brand’s main customers for years. There wasn’t a soldier at the time that didn’t wear items made in Maggia’s Occhieppo factory. These varied from coats, sweaters and t-shirts, to accessories like caps. The quality of Maggia’s clothing was something that charmed the army in Italy.

Maggia in Tennis

In 1976, the company decided to take a new direction and invest in sports sponsorship. Mr. Cerruti (who devised the Fila logo) designed the fabulous Maggia logo, and an iconic sports’ brand was born: truly the ‘Ferrari of Tennis’. Legendary tennis player John Newcombe was the first famous face to represent the brand. A polo shirt design worn by John Newcombe during a stint at Wimbledon is currently going for over £167 on eBay. He was joined by equally renowned tennis stars, Vitas Gerulaitis and Billie Jean King soon after.

Maggia

John Newcombe, Billie-Jean
King and Vitas Gerulaitis
were all contracted to Maggia.

Wonderful players all - withover 50 grand slam titles between them – their personalities transcended their sport. Billie-Jean, a pioneer fighter for social justice and equality. Vitas, the archetypal playboy sportsman, often to be found at Studio 54 at 2.00 am the day before a US Open match. Newcombe, owner of arguably the most famous moustache of all time. Collectively, they symbolised the passion and uniqueness of Maggia, as well as its history and flair.

Maggia &
Golden Age of Tennis

Golden Age of Tennis is an exclusive seller of Maggia, and we proudly stock collections worn by some of the sport’s legends like Newcombe, Gerulaitis and King. Our complete collection spans both men and women’s garments such as track tops, skirts and shorts.

Umberto is still a force within the business, but his son and daughter drive the business today. They are Italian, passionate, fashion and tennis fans. They wanted to work with a company that shared their passion and ensure that their famous logo was again seen on tennis courts across the world, and on beautiful clothing that could be worn beyond the court and showcase their fabulous textiles and quality. Golden Age of Tennis is thrilled that Maggia has chosen us to be their partner.

Over the weekend before Wimbledon, we launched our first range of tennis clothing at a private tennis event in the glorious countryside of the Royal County of Berkshire. Greats from the Golden Age, such as Roscoe Tanner, John Lloyd, Chris Lewis and Lisa Bonder competed over two days with the best up and coming talent from the Oratory, one of England’s most prestigious private schools. The venue was the ancient walled garden of the Oratory School, home to six of the most beautiful grass courts you will ever see. It is a fitting setting for the rebirth of a legend.

Maggia &
Golden Age
of Tennis

Golden Age of Tennis is an exclusive seller of Maggia, and we proudly stock collections worn by some of the sport’s legends like Newcombe, Gerulaitis and King. Our complete collection spans both men and women’s garments such as track tops, skirts and shorts.

Umberto is still a force within the business, but his son and daughter drive the business today. They are Italian, passionate, fashion and tennis fans. They wanted to work with a company that shared their passion and ensure that their famous logo was again seen on tennis courts across the world, and on beautiful clothing that could be worn beyond the court and showcase their fabulous textiles and quality. Golden Age of Tennis is thrilled that Maggia has chosen us to be their partner.

Over the weekend before Wimbledon, we launched our first range of tennis clothing at a private tennis event in the glorious countryside of the Royal County of Berkshire. Greats from the Golden Age, such as Roscoe Tanner, John Lloyd, Chris Lewis and Lisa Bonder competed over two days with the best up and coming talent from the Oratory, one of England’s most prestigious private schools. The venue was the ancient walled garden of the Oratory School, home to six of the most beautiful grass courts you will ever see. It is a fitting setting for the rebirth of a legend.

Maggia &
Golden Age
of Tennis

Golden Age of Tennis is an exclusive seller of Maggia, and we proudly stock collections worn by some of the sport’s legends like Newcombe, Gerulaitis and King. Our complete collection spans both men and women’s garments such as track tops, skirts and shorts.

Umberto is still a force within the business, but his son and daughter drive the business today. They are Italian, passionate, fashion and tennis fans. They wanted to work with a company that shared their passion and ensure that their famous logo was again seen on tennis courts across the world, and on beautiful clothing that could be worn beyond the court and showcase their fabulous textiles and quality. Golden Age of Tennis is thrilled that Maggia has chosen us to be their partner.

Over the weekend before Wimbledon, we launched our first range of tennis clothing at a private tennis event in the glorious countryside of the Royal County of Berkshire. Greats from the Golden Age, such as Roscoe Tanner, John Lloyd, Chris Lewis and Lisa Bonder competed over two days with the best up and coming talent from the Oratory, one of England’s most prestigious private schools. The venue was the ancient walled garden of the Oratory School, home to six of the most beautiful grass courts you will ever see. It is a fitting setting for the rebirth of a legend.

Maggia & GAOT

Innovation &
Sustainability

Maggia later turned their production efforts towards fashion, creating and distributing both sport and underwear lines under a partnership with Enrico Coveri.

The brand was one of the first in Italy to produce wool, meraklon and viscose in their fabrics.

2018 -

Maggia listed as an important expert in knitting in Italy

Maggia was featured in Technofashion magazine, with a dedicated piece all about the company stating they are one of the experts in knitting in Italy.

2019 -

New open and continuous washing machine is introduced

The brand expanded its dyeing and finishing department with washing machines that could wash open bolts, improving their fabrics’ quality.

2019 -

Maggia becomes a Better Cotton Initiative (BCI) member

Promoted by brands like H&M and M&S, Maggia became a member of the Better Cotton Initiative (BCI), an organisation that exists to make global cotton production better for the people who produce it, the environment it grows in and the sectors future.

2019 -

Maggia gets Traceability and Fashion certificate

Through their belief that traceability is a core part of the sustainability of their products, Maggia applied for and was awarded the Traceability and Fashion certificate from Unioncamere. Full traceability of their products is available via a code printed on their garment's labels, spanning the origin of the yarn used and the country it was knitted.

Maggia style in the present day

Maggia made their long-awaited return to the tennis courts in 2020 through Stefano Napolitano, one of the world’s top 200 players. Stefano wore Maggia throughout the tennis season, with the Biella Tennis Academy’s uniform adopting the Maggia trademark.

With a classic, retro style, the Maggia collections remain popular with a nostalgic vision and quality fabrics. As an exclusive seller of Maggia, we proudly stock collections worn by some of the sport’s legends that allow you sport an off-court look.

Maggia style in the present day

Maggia made their long-awaited return to the tennis courts in 2020 through Stefano Napolitano, one of the world’s top 200 players. Stefano wore Maggia throughout the tennis season, with the Biella Tennis Academy’s uniform adopting the Maggia trademark.

With a classic, retro style, the Maggia collections remain popular with a nostalgic vision and quality fabrics. As an exclusive seller of Maggia, we proudly stock collections worn by some of the sport’s legends that allow you sport an off-court look.

Maggia style in the present day

Maggia made their long-awaited return to the tennis courts in 2020 through Stefano Napolitano, one of the world’s top 200 players. Stefano wore Maggia throughout the tennis season, with the Biella Tennis Academy’s uniform adopting the Maggia trademark.

With a classic, retro style, the Maggia collections remain popular with a nostalgic vision and quality fabrics. As an exclusive seller of Maggia, we proudly stock collections worn by some of the sport’s legends that allow you sport an off-court look.

Maggia Style
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